Digital Strategy, MarTech & RevOps for Businesses That Want to Scale
I help companies modernize their business strategy through digital enablement, streamlining technology, architecting revenue infrastructure, and adopting operational AI processes to grow sales without adding overhead and complexity.
About
Hi, I'm Eric, your resident digital sage.
I’m a digital / technology consultant, strategist, and marketer with decades of experience helping business leaders modernize how they operate and grow revenue.
See what I can do for you- 20+ Years Digital, Tech, Ops & Marketing Expertise
- Marketing Technologist & AI Integrator
- Growth-Focused Processes & Execution
- Healthcare, B2B, B2C, DTP Experience
What Clients Say
“We had the product, but no scalable way to sell it. Eric built a digital roadmap that aligned our sales and marketing teams for the first time. We saw a 5x ROI in just six months.”
“Our marketing stack was a mess. Eric audited the system, cut our software costs by 30%, and integrated the tools to show end-to-end data. Finally, we know what's working and can invest in the right channel mix.”
“I knew we needed AI but didn't know where to start. Eric implemented practical AI workflows that automated our onboarding. What used to take days now happens in minutes.”
“Most consultants give you a slide deck and leave. Eric actually rolled up his sleeves and helped us execute. The $2M in new e-commerce sales speaks for itself.”
Solutions
Challenges You're Facing vs. How I Can Help
Your Problems
- Your digital presence isn’t driving enough revenue
- Your marketing technology stack is outdated, fragmented, and under utilized
- Your team is overwhelmed by too many tools, vendors, and a lack of documented processes
- You want to leverage AI but don’t know where to begin
- Growth has stalled and the strategy feels unclear
- You need a partner who understands business, technology, implementation, and execution
My Solutions
- Modernize your digital ecosystem to optimize performance
- Implement scalable systems that improve efficiency, integrate data and reporting, and reduce costs
- Consolidate platforms, automate onboarding, and develop written Standard Operating Procedures
- Apply AI where it can be used to create real impact
- Unify operations, marketing, sales and customer success into a cohesive RevOps strategy
- Deliver measurable improvements in revenue, performance, and customer satisfaction
Services
What I Provide: Strategy + Execution
Digital Growth Strategy
Process
- Discovery & Assessment – Review goals, workflows, systems, and challenges.
- Analysis & Roadmapping – Identify gaps, opportunities, and prioritize initiatives.
- Delivery & Alignment – Present a strategic project plan with timelines, responisbilities, task management, and next steps.
Scope
- Full digital ecosystem audit. Includes: Website, Content, Email, SEO, Paid Media, Social Media, Analytics, CRM, and Operations
- Cross-functional alignment (Marketing, Sales, Customer Success) and RevOps framework design.
- Competitive and market landscape review
- Revenue and lead funnel analysis
- Platforms and workflow recommendations
- Growth roadmap and strategy development
- Alignment on OKRs and KPIs
Outcomes
- Strategic Roadmap: A clear 12–24 month execution plan
- RevOps Alignment: Unified marketing, sales, and customer operations
- Efficiency: Reduced tech complexity and tool redundancy
- Profitability: Greater visibility into performance and ROI
- Scalability: A stable ecosystem built for sustainable growth
Marketing Technology & Revenue Operations
Process
- RevOps Stack Review – Identify tool overlap, gaps, and inefficiencies.
- Optimization & Integration – Recommend platform replacements, consolidation of tools, and data flow fixes.
- Automation Buildout – Implement lifecycle journeys and operational automations.
Scope
- MarTech & RevOps stack audit
- Tool consolidation and cost optimization
- CRM & RevOps architecture (Salesforce/HubSpot/Adobe optimization)
- Integration mapping, attribution modeling, data warehousing and analytics setup
- Hands-on platform development and integrations management
- Lead and Sales lifecycle automation
Outcomes
- Full-Funnel Visibility: End-to-end attribution from lead to revenue
- Seamless Flow: Integrated data across CRM and marketing tools
- Cost Efficiency: A consolidated stack with reduction in wasted spend
- Automated Lifecycles: Optimized lead and sales workflows
- Clean Data: A "single source of truth" for better decision-making
AI Consulting & Integration
Process
- AI Opportunity Audit – Map tasks and systems that benefit from automation.
- Build & Integrate – Develop custom AI automations / agent workflows.
- Deploy & Train – Roll out solutions with documentation and team training.
Scope
- Workflow analysis, process documentation, and automation identification
- Development of custom AI agents, copilots, and assistants
- Implementation of LLM-powered tools (Ops, Customer Support, Marketing, Sales, HR, and Finance)
- Integration with CRMs, third-party applications, databases, and APIs
- AI governance + team training
Outcomes
- Custom AI Roadmap: Strategic identification of high-impact AI use cases
- Workflow Automation: Reduced manual overhead in sales and marketing ops
- Predictive Insights: Data-driven forecasting for lead scoring and churn
- AI Training & Governance: Empowered teams and secure, ethical AI usage
- Rapid Prototyping: Quick-turnaround MVPs to test ROI before scaling
Technical Development, Implementation & Execution
Process
- Assessment & Planning – Define project scope and requirements; develop project plan: timelines, tasks, and deliverables.
- Implementation – Develop the platforms (Website, Email Program, CRM, Analytics, Lead Gen Funnel), campaigns (Digital Media, Social Media, Email, SEO/AEO), and integrations.
- Execution – Launch, manage campaigns, perform A/B tests, develop reporting, optimize tools, processes, and performance results.
Scope
- Project planning, resourcing, and management
- Personal hands-on development (or internal team leadership and oversight)
- Platform/tools setup and configuration
- Data structure + tagging architecture
- Launch support, campaign performance management, Customer Experience optimization, and analytics reporting
Outcomes
- Project Leadership: End-to-end oversight from discovery to deployment
- System Implementation: Hands-on setup of CRMs and custom RevOps stacks
- Seamless Integration: Connected ecosystems that eliminate manual data entry
- Elevated Customer Experience: Frictionless user journeys across all integrated marketing platforms and campaigns
- Operational Reliability: Robust architecture that ensures system uptime and data integrity
Experience
Why Work With Me
I believe that technology should serve the business, not complicate it. My philosophy is simple: cut through the noise, ignore vanity metrics, and focus on the digital strategies, operational systems, marketing tactics, and sales enablement that directly drive revenue and sustainable growth.
Results
Proven Return On Investment
Click on a case study to view more details.
Medical Device Brand
Developed end-to-end lead and sales funnel and attribution
Consumer Product
Scaled product to national recognition and increased sales
Direct-to-Patient Brand
Revamped customer journey and MarTech to improve conversions
Manufacturing Brand
Built direct sales and e-commerce platform to grow revenue
Ready to Modernize and Grow?
Let's set up a quick call.
I'll review your current business strategy and technology stack, then provide you with clear, actionable recommendations that start with cost savings and move to profitable marketing tactics.